Sean Wolfington’s company, VinSolutions, is sold to Autotrader for $150 million
MAY 18, 2011 – VinSolutions is the third digital marketing company to be built and sold by Wolfington before the age of 40. Wolfington built CyberCar and Automark, bought by Reynolds and Reynolds in 2001, and BZResults, bought by ADP in 2006.
AutoTrader surprised the industry when they announced they were acquiring VinSolutions, an automotive digital marketing company that serves manufacturers and retailers. VinSolutions.com began as a startup inventory management company and grew to the 33rd fastest growing software company in the United States according to the Inc 500 after the company released their all-in-one dealership marketing system a few years ago.
VinSolutions was founded by entrepreneurs who had a vision of building one solution that tied together all the technology a dealer needs to market their dealership online. CEO Mike Dullea worked with Matt Watson, one of VinSolutions’ founders and CTO, to build an “all-in-one” sales and service marketing system that is DMS agnostic.
As a result, VinSolutions users help them build a platform that includes search marketing; online advertising; social media marketing tools; Websites; Internet lead management; CRM (customer relationship management); sales force automation; sales management and desking; appraisal; finance; used vehicle market pricing; inventory management and distribution; handheld inventory marketing tools; window stickers; automated video tours and targeted marketing with e-mail, text, mail and telemarketing services. Their “Dealership Marketing System” is one of the first companies to include complete mobile integration so dealers can access reports from any mobile phone that has access to the Internet, including Blackberry, Android and iPhone.
To launch the new all-in-one dealership marketing system, Dullea recruited the help of a few industry veterans who had a proven track record of helping other companies grow. Dullea recruited Sean Stapleton as their chief sales officer and Kendall Billman to lead their Web marketing initiatives. Dullea also recruited Sean Wolfington to join VinSolutions as a mentor and advisor. “We brought Wolfington on board because he led two of the biggest digital marketing companies in the industry, (CyberCar and Automark, which Reynolds and Reynolds bought in 2001 and BZResults, which ADP bought in 2006) and his experience and advice has been invaluable,” said Dullea.
“Mike and Matt built an extraordinary team with talented guys like Kendall Billman and Sean Stapleton, the best salesperson in the industry,” said Wolfington. “Dullea is a relentless leader who has built a fantastic team and Watson built an extraordinary technology platform.”